Seller Incentives in New Construction

I had lunch with a real estate sales rep for a large developer yesterday and visited with another sales rep for a different large subdivision last week. Both spoke of the incentives they now offer. It used to be . . . you went to a new development neighborhood and paid the posted price for the house you wanted and paid the list price for all the upgrades. If you couldn't or wouldn't, you went elsewhere. Not today - now the salesperson may offer as much as a $10,000 incentive in upgrades. If you have a definitive price point but want lots of stuff, they may say, "Well, let me discuss this with the builder, and we'll get back to you."

What does all this mean to you current Sellers with your homes on the market? You need to get aggressive with your pricing and get competitive. You have to show your home in clean tip-top shape. If you are downsizing, you may have to take a loss if you've lived in your home only a few years and bought in a hot Seller's market. Take it sooner rather than paying an additional 6-8 months house payments hoping you'll get lucky! If you are a move-up Seller, don't worry. The lower price you may have to take to sell today will be replicated when you buy your bigger house, but in bigger dollars, so you come out ahead!

And if you are a first-time buyer or an investor, jump in the market now! It's a fantastic market for Buyers! Call us today at 800-923-3245.